Author
Nicolas Finet
Nicolas co-founded Sortlist in 2014 after operating a marketing agency with the founding team. He writes and maintains Max's practical GTM library from that B2B operator perspective, with clear separation between sourced facts, editorial judgment, and unknowns.
What readers can expect
- Plain language
- Concepts are introduced without assuming prior RevOps or signal vocabulary.
- Traceable evidence
- Named claims link to their source, access date, supported point, and material limitation.
- Practical use
- Guides include worked examples, decision checks, and a small exercise that can be reviewed by another person.
- Clear boundaries
- Observable facts, commercial hypotheses, vendor claims, and unknowns are kept separate.
Latest guides
- Market brief
How to get SEO clients
Compare 12 practical ways to get SEO clients, with outreach examples, sourced benchmarks, pricing questions, trade-offs, and a starting plan for a new agency.
18 min readRead - Market brief
How to get marketing clients
Compare 11 practical ways to get marketing clients, with outreach examples, sourced benchmarks, pricing questions, trade-offs, and a test plan for a new agency.
15 min readRead - Market brief
B2B SaaS lead generation
12 B2B SaaS lead generation strategies for 2026, using the 95:5 rule as a planning heuristic across outbound, PLG, SEO, reviews, and partnerships.
15 min readRead