The meaningful updates helping you source better leads.
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Map Max fields to standard or custom prospect fields in Overloop, including ICP name and fit score. Overloop workflow conditions can then use those values to route leads sent from Max, so leads from ICP A enter campaign A and leads from ICP B enter campaign B.
When you reject a lead, you can now choose the reason. Max uses that feedback to improve future sourcing, so the next leads it finds match your ICP more closely.
✦Max will use this feedback to improve future sourcing.
You can now create a separate Ideal Customer Profile for each segment, geography, or offer. Max qualifies every lead against the right ICP, so you can run several go-to-market motions without mixing their targeting.
Routine results now include the signal and source behind each recommendation. You can check the evidence before adding a lead to a campaign.
Turn routine results into a campaign inside Max, then send it to Overloop while the signal and targeting context are still attached.
Tell Max which market you target. It suggests the signals most likely to surface relevant leads and explains why each one matters.
Product updates
One concise note, only when there’s something worth your attention.
