Practical GTM library
Learn how modern GTM works, without pretending you already speak the language.
For founders, sales leaders, and small teams who need better commercial decisions, not another wall of jargon. Every guide moves from plain-English explanation to worked example, scorecard, and one-account exercise.
Start here · 4-part learning path
From “what is a signal?” to a campaign your team can defend.
Read in order once. Return to the field notes whenever an account, campaign, or tool decision gets fuzzy.
- 01UnderstandBuying signalsLearn the difference between account fit, a signal, intent, and a false positive.Read the guide →
- 02FocusIdeal customer profile (ICP)Define which companies are worth attention before timing enters the picture.Read the guide →
- 03ApplyTurn intent signals into outbound campaignsScore one account, build one useful asset, and draft one safe first touch.Read the guide →
- 04Repeat30-day signal selling operating systemRun the full system for 30 days with a small reviewed queue and one weekly learning loop.Read the guide →
Find the right field note
Search all 59 guides by the problem in front of you.
Try a signal, market, workflow, tool, or question. Results search the guide titles, keywords, descriptions, and intended readers.
Search 59 guides, or choose a popular starting point.
Choose your situation
What are you trying to solve?
I am new to signals
Buying signals
Start with the complete plain-English guide and 10-point scorecard.
Open the field note →
My outbound gets ignored
B2B lead generation strategies
Diagnose whether fit, timing, evidence, message, or deliverability is failing.
Open the field note →
I need clients in my market
Lead generation by industry
Choose a market-specific guide for SaaS, consulting, agencies, staffing, MSPs, SEO, or financial advice.
Open the field note →
I am choosing a sales tool
Best AI SDR tools
Separate data, decision, and execution before you compare feature lists.
Open the field note →
Signals
Learn what changed, what it may mean, which false positives to expect, and when the evidence is strong enough to act.
- Signal brief
Job change signal
Learn how to verify job-change signals, score account fit and timing, avoid false intent claims, and write a useful first touch for B2B prospects.
12 min readRead - Signal brief
Website visitor signal
Learn how to qualify account-level website visits, respect privacy boundaries, distinguish research from intent, and choose a useful follow-up.
12 min readRead - Signal brief
LinkedIn engagement signal
Learn what LinkedIn likes, comments, reposts, and follows can reveal, which actions are noise, and when B2B outreach is useful without exposing tracking.
12 min readRead
Playbooks
Turn one qualified account into a reviewed campaign, then build a learning loop your team can repeat.
- Operating note
Intent-led lead generation
A practical playbook for turning best-fit customer profile, intent signals, and campaign assets into a lead generation engine with Max.
11 min readRead - Operating note
Outbound that creates inbound
Build asset-first outbound that earns attention and creates inbound behavior, with a practical campaign model, examples, safeguards, and metrics.
12 min readRead - Operating note
Job change outbound
A practical job-change outbound playbook: verify the public event, qualify relevance, write a respectful message, and define a stop rule.
11 min readRead
Industries
Choose a segment, channel, timing signal, useful asset, and commercial metric for your market.
- Market brief
How to get SEO clients
Compare 12 practical ways to get SEO clients, with outreach examples, sourced benchmarks, pricing questions, trade-offs, and a starting plan for a new agency.
18 min readRead - Market brief
How to get marketing clients
Compare 11 practical ways to get marketing clients, with outreach examples, sourced benchmarks, pricing questions, trade-offs, and a test plan for a new agency.
15 min readRead - Market brief
B2B SaaS lead generation
12 B2B SaaS lead generation strategies for 2026, using the 95:5 rule as a planning heuristic across outbound, PLG, SEO, reviews, and partnerships.
15 min readRead
Comparisons
Shortlist tools by the job they must own, their constraints, full cost, and the proof you can run before buying.
- Decision brief
Apollo Alternatives: 6-candidate shortlist
Compare 6 Apollo alternatives with dated first-party facts, one common proof, explicit evidence limits, and official sources for every candidate.
14 min readRead - Decision brief
Clay Alternatives: 9-candidate shortlist
Compare 9 Clay alternatives with dated first-party facts, one common proof, explicit evidence limits, and official sources for every candidate.
14 min readRead - Decision brief
Lemlist Alternatives: 6-candidate shortlist
Compare 6 Lemlist alternatives with dated first-party facts, one common proof, explicit evidence limits, and official sources for every candidate.
14 min readRead