Resources
Playbooks
Operating notes for signal-led outbound: from best-fit customer profile to campaign packet, with human review built in at every step.
Start here
Build the foundation in three reads.
Read these in order if the topic is new. Each one ends with a field note you can reuse.
- 1Operating note
Ideal customer profile (ICP)
What an ideal customer profile is, how it differs from a buyer persona, how to build one from data, plus a fill-in ICP template and a worked B2B example.
12 min readRead - 2Operating note
Intent-led lead generation
A practical playbook for turning best-fit customer profile, intent signals, and campaign assets into a lead generation engine with Max.
11 min readRead - 3Operating note
Turn intent signals into outbound campaigns
A practical playbook for turning best-fit customer rules, intent signals, account prioritization, LinkedIn outreach, and email copy into a campaign launch.
12 min readRead
Explore by the situation in front of you.
The remaining guides are reference material: jump to the event, market, workflow, or tool decision you need today.
- Operating note
Outbound that creates inbound
Build asset-first outbound that earns attention and creates inbound behavior, with a practical campaign model, examples, safeguards, and metrics.
12 min readRead - Operating note
Job change outbound
A practical job-change outbound playbook: verify the public event, qualify relevance, write a respectful message, and define a stop rule.
11 min readRead - Operating note
Hiring signal outbound
A practical hiring-signal outbound playbook: verify job posts, interpret responsibilities carefully, qualify relevance, and test outreach safely.
12 min readRead - Operating note
Company enrichment
A practical company-enrichment playbook for building sourced account briefs, separating facts from hypotheses, and deciding whether outreach is justified.
12 min readRead - Operating note
Review mining for outbound
Use public reviews to find buyer language, pains, objections, switching triggers, and safer outbound angles without overclaiming intent.
11 min readRead - Operating note
Competitor mention outbound
A practical competitor-mention outbound playbook for verifying context, teaching fair trade-offs, writing safely, and setting a stop rule.
11 min readRead - Operating note
B2B lead generation strategies
Eight practical B2B lead generation tests for 2026: narrow ICP, signal-led timing, personalization, deliverability, bounded follow-up, and measurement.
12 min readRead - Operating note
30-day signal selling operating system
Run signal-led outbound in 30 days with a practical process for account fit, evidence review, safe first touches, weekly learning, and clear stop rules.
16 min readRead