Use HubSpot wins to sharpen your ICP and signals.
Filter existing contacts and learn from the customers you actually win.
HubSpot turns your CRM into a feedback loop for Max. Flag leads already in your CRM before you accept them, compare your ICP with the customers you actually win, and see which signals produce closed-won deals. Use those insights to focus sourcing on the profiles and signals with the strongest track record.
What changed
HubSpot is now a native Max integration. Max flags leads whose email already exists in your CRM before you accept them, and you can skip or update existing contacts when a lead is sent. Once a workspace admin connects the portal with OAuth, Max can also read deals, contacts, companies, owners, and pipeline data in chat.
Why it matters
You can avoid spending review and outreach time on customers your team already knows, then use real closed-won outcomes to improve the next leads Max sources. Max compares the customers you actually win with your configured ICP and shows which signals have produced the strongest history by deal count and revenue.