Create multiple ICPs in one workspace.
Run multiple markets without mixing their targeting.
You can now create a separate Ideal Customer Profile for each segment, geography, or offer. Max qualifies every lead against the right ICP, so you can run several go-to-market motions without mixing their targeting.
Ideal customer profiles3 profiles
ENEnterprise SaaSEurope · 200–2,000 employees
USUS scale-upsUnited States · Series A–C
AGDigital agencies10–100 employees · B2B
What changed
A workspace can now hold multiple ICPs, each with its own industries, company size, locations, roles, and other targeting rules.
Why it matters
Teams can pursue different segments or geographies without forcing every lead through one blended definition of fit.