Product facts
Last reviewed
What Max does, and what it does not claim
Max is a B2B lead generation platform operated by Sortlist SA. It monitors public LinkedIn engagement signals, enriches matching lead records, filters them against a user-defined Ideal Customer Profile, and delivers recommendations for human review.
This page separates documented product capabilities from interpretation and commercial outcomes. Where this summary and the legal documents differ, the Terms of Use and Privacy Policy govern.
Current product interface: the awaiting-review queue exposes the suggested ICP fit, person and company context, and accept or reject controls. Personal and company details in the screenshot are blurred.
Documented capabilities
What Max does
- Public signal monitoring
- Max monitors public engagement around LinkedIn profiles and company pages, including reactions and comments on new posts. Evidence: Terms of Use, section 2, and homepage FAQ
- ICP filtering
- Max filters and recommends leads against the Ideal Customer Profile configured by the user. Evidence: Terms of Use, section 2
- Lead enrichment
- A lead record can include a name, work email, job title, company, industry, location, LinkedIn profile, and the public evidence that triggered the recommendation. Evidence: Homepage FAQ and Privacy Policy
- Daily delivery
- Max provides daily lead summary emails. The product interface also exposes an awaiting-review queue where a user can inspect, accept, or reject a recommended lead. Evidence: Terms of Use, section 2, and current product interface
- Traceable recommendations
- The source signal stays attached to the lead so the user can inspect why the recommendation surfaced before deciding what to do. Evidence: Homepage FAQ and current product interface
Lead record
Which data can a lead include?
These fields are documented in the homepage FAQ and product interface. Their availability varies by profile and source.
- Full name
- Work email when available
- Job title
- Company
- Industry
- Location
- LinkedIn profile
- Public source evidence
Documented connections
How can Max connect to a sales workflow?
Outbound and sales tools
The marketing site documents automatic lead routing to these named tools.
- Overloop
- Lemlist
- Instantly
Workflow connectors
These connectors can route leads into an existing sales workflow.
- Zapier
- Make
- Custom webhook
Data access
The Terms of Use document these additional paths for moving or accessing lead data.
- CSV export
- API access
Integration availability can depend on the account plan, configuration, and the connected provider. The names above describe documented connection paths, not a guarantee of uninterrupted third-party availability.
Evidence boundaries
What this page does not claim
These limits are part of the product description, not fine print. They define what a recommendation permits a user to investigate and what remains unknown.
- A signal is not proof of buying intent
A public reaction, comment, visit, or company event is evidence to review. It does not by itself prove budget, urgency, vendor evaluation, or readiness to buy.
Evidence: Max buying-signals guide- Enrichment coverage varies
Not every enriched field is available for every profile or source.
Evidence: Homepage FAQ- Lead data is not guaranteed
The Terms of Use do not warrant the accuracy, completeness, or reliability of the lead data provided.
Evidence: Terms of Use, section 10- A human remains accountable
A user should inspect the evidence and approve the action. The user remains responsible for outreach, applicable anti-spam rules, GDPR compliance, and the terms of connected platforms.
Evidence: Terms of Use and editorial methodology- Third-party availability can change
Max does not control the availability, accuracy, or practices of third-party integrations. Connected services remain subject to their own terms.
Evidence: Terms of Use, section 8- No performance claim is made here
This page does not claim a conversion, reply, meeting, pipeline, or revenue lift. Those outcomes depend on the account sample, evidence quality, offer, message, channel, and human decisions.
Evidence: Editorial evidence boundary
Operator
Who operates Max?
Sortlist SA, a company registered in Belgium, operates the Max platform.
Sortlist SAAvenue Zénobe Gramme 29
1300 Wavre, Belgium
[email protected]