Publisher product
Max
First-party pages checked
What the documentation says
Max's homepage says it reads a company's website to build an ICP, then uses that ICP to monitor signals including hiring, funding, executive hires, and product launches.
Source: Max homepage: How it works ↗Max's homepage documents enriched lead fields and says leads can be pushed to Overloop, Instantly, and lemlist, or handed off through Zapier, Make, or a webhook.
Source: Max homepage: Enrichment and integrations ↗
What remains unknown
The Max homepage does not establish sequence administration, calling, pipeline workflow, governance controls, reporting depth, migration effort, or rep adoption for the execution job currently owned by Outreach.






