Operating models for signal-led outbound
Practical operating pages for intent-based lead generation, signal-led outbound, sales follow-up, and asset-first campaigns. The links a founder or rep can send when a prospect asks how max works.
Intent-led lead generation
A practical playbook for turning best-fit customer profile, intent signals, and campaign assets into a lead generation engine with max.
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Outbound that creates inbound
Use asset-first outbound campaigns to generate replies, website visits, trials, and demos with max.
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Job change outbound
Use public job changes to spot new decisions, score the buyer situation, and draft useful LinkedIn and email outreach with max.
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Hiring signal outbound
Use public job postings as practical sales clues, then let max turn the signal into a clear brief and human-reviewed LinkedIn or email draft.
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Company enrichment
Use company enrichment to turn public and first-party account signals into a clear buyer situation, useful brief, and human-reviewed outreach with max.
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Review mining for outbound
Use public reviews to find buyer language, pains, objections, switching triggers, and safer outbound angles without overclaiming intent.
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Competitor mention outbound
Use public competitor mentions, reviews, comments, and category research to create helpful comparison-led LinkedIn and email outreach with max.
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Ideal customer profile (ICP)
What an ideal customer profile is, how it differs from a buyer persona, how to build one from data, plus a fill-in ICP template and a worked B2B example.
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B2B lead generation strategies
Eight B2B lead generation strategies that work in 2026, backed by data: narrow ICP, signal-led timing, personalization, deliverability, follow-up, and measurement.
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Turn intent signals into outbound campaigns
A practical max playbook for turning best-fit customer rules, intent signals, account prioritization, LinkedIn outreach, and email copy into a campaign launch.
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